Amazon cuts cashless convenience store expansion plans as sales fall short of expectations
Amazon has scaled back plans to expand its cashless convenience stores as sales fall short of expectations and consumers face cost-of-living pressure.
The US giant opened its first UK store under the Amazon Fresh brand in Ealing, west London, last year and has 19 in total.
Failed to live up to expectations: The US giant opened its first UK store under the Amazon Fresh brand in Ealing, west London, last year and has 19 in total
But it is now understood he walked away from talks at dozens of other sites and called off the search for new locations.
However, a handful of openings will still take place this year in areas where Amazon had already committed to a lease, the Sunday Times reported.
A source said sales at most supermarkets fell short of expectations.
A spokesperson said the company “will continue to open Amazon Fresh stores in the future,” but did not comment on the reports.
Customers scan a QR code to enter stores.
The items they take from the shelves are then tracked using sensors and cameras.
