Amazon is opening more of its Amazon Go stores in the suburbs to cater to customers who don’t live in a big city.
The tech giant’s new concept store is still called Amazon Go, but is aimed at customers in the suburbs so they can shop at the store closest to them without traveling to town to experience the ‘experience. The first store will be 6,150 square feet and will open in the coming months in Mill Creek, Washington, a northern suburb of Seattle.
This location will use the same Just Walk Out technology as other Amazon Go stores that allow customers to walk in, pick up the products they want from the shelves, and walk out without having to interact with a cashier or self-checkout.
Amazon announced plans to expand this suburban store concept to the LA metro area as well, adding that several new select offerings will be available at these new stores.
Amazon opened its first Go store in 2018 and currently has 24 of them operating in the United States in cities including Seattle, Chicago, San Francisco and New York. These stores are modeled after the traditional convenience store and offer items such as ready-to-eat foods, beverages, snacks and essentials.
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Along with these smaller convenience stores, the company also has Amazon Fresh stores which use the same technology but are larger and offer more grocery and fresh food options. Amazon’s other physical stores span multiple states and include Amazon 4-Star stores, Amazon Books, and Amazon Pop Up.
Last week, Amazon announced that it was also adding a fashion-focused retail store to its physical product line, called Amazon Style. The first location will open to the public later this year in Los Angeles and will embed technology into the shopping experience. For example, using the Amazon Shopping app, customers can send items to a fitting room, use a touchscreen to browse more options, rate items, and request more sizes or styles delivered directly to their room in minutes.
Amazon’s tech-driven shopping experience may soon expand to other retail stores as the tech giant has previously said it plans to license its Just Walk Out technology to other retail stores. other brands. So far, the company has only sold its technology at Dallas’ Love Field airport at a convenience store in Hudson.
