Poundland ‘resets’ store prices to support rushed shoppers

The latest figures revealed that inflation was at its highest rate in 40 years – 9.1%.

West Midlands-based Poundland said as a result it would rely more on its iconic £1 price to help customers looking to save money.

It will also focus on the value of unique items, so customers don’t have to buy in bulk to save money.

He has revamped ranges and displays to ensure around 60% of what he sells is £1 or less.

Poundland, whose head office is close to the M6 ​​in Walsall, is also accelerating the roll-out of fresh and frozen food sections as nearly 100 stores undergo a “Project Diamond” makeover.

When completed in September, almost half of the Poundland chain – more than 350 stores – will offer customers chilled and frozen food, as well as brand new categories such as PEP&CO clothing and homewares.

Poundland has seen strong growth in frozen food sales this year, with customers realizing the power of frozen foods in reducing food waste and managing tight budgets that have to stretch to pay for rising food costs. energy and fuel.

Managing director Barry Williams said: “Clearly customers are buying more intentionally and that’s why we’re looking at our £1 price tag.

“While we don’t have any magic tricks up our sleeves to stave off inflation, we know that those who work the hardest to keep costs down will ultimately earn the trust of customers.

“The promise we make to customers that we can deliver incredible value has never been more important.

“We are determined not to let them down.

“That’s why we offer more of what they want, at a price that recognizes that they need their money to work as hard as possible.”