Inside the Pop Mart pop-up store
Customers line up to checkout on grand opening day
Pop Mart’s Mega Collection Popular Art Toys
On June 18, Pop Mart’s first pop-up store in the United States opened at South Coast Plaza in the greater Los Angeles metro area.
LOS ANGELES, CALIFORNIA, USA, June 22, 2022 /EINPresswire.com/ — Gen Y’s cash spending is raising a wave of trendy collectible art toys that were once the domain of independent artists. Also known as designer toys, these action figures were typically rooted in pop culture creativity and uniqueness. Consumer awareness of art toys has continuously reached a new high, and the art toy industry is attracting the attention of global retail markets. Pop Mart, a pioneer in introducing 2D to 3D art toy designs on a mass production basis, is also accelerating its way to the international stage.
On June 18, Pop Mart’s first pop-up store in the United States opened at South Coast Plaza in the greater Los Angeles metro area. By collaborating with a group of iconic brands in this immaculate retail location, Pop Mart aims to broaden the appeal of art toys in the US market.
Justin Moon, Vice President of Pop Mart and President of Pop Mart International, comments, “The United States ranks number one in the global toy market. In the art toy industry, the consumer market in the United States also has enormous potential and influence. The influence of American pop culture on a global scale cannot be underestimated and young people advocate individual expressions. Pop Mart hopes to ignite passion and bring joy, by connecting closely with local youth in more diverse ways.
Additionally, to strengthen its offline retail presence, Pop Mart is actively expanding its online retail presence through its global website and three e-commerce platforms. These enable Pop Mart to deliver art toys to 53 countries and regions around the world.
Frost & Sullivan reports that the global art toy retail market grew from $8.7 billion in 2015 to $19.8 billion in 2019, at a CAGR of 22.8%. By 2024, it is expected to be worth $41.8 billion, at a CAGR of 16.1% from 2019. Global consumer spending and the compound annual growth rate of this new sector far exceed other industries cultural and creative. Moreover, its promising vision gives art toy fans and collaborators great confidence to explore and innovate.
Over the past decade, Pop Mart has built a broad platform for art toys by focusing on discovering new artists, intellectual property development and operations, reaching consumers, promoting art toys and business incubators. Pop Mart has over 350 stores worldwide, and with the strong support of its supply chain, Pop Mart continues to lead the industry in bringing new art toys to the mainstream.
郝美津
POPMART
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