Audi Lakeland incorporated personalized videos into its sales and service strategy in May 2019, long before the coronavirus pandemic forced dealers across the country to take more interactions with their customers online.
It was a fortuitous moment.
Videos have proven to be an essential tool, especially during the pandemic, as they kickstart the sales process and help sales reps capitalize on leads by almost immediately connecting consumers, regardless of their location, to the vehicles they are. wish, said Paul Gomez, managing director. of the Qvale Auto Group dealership in Lakeland, Florida. Videos have boosted dealer traffic and revenue.
“It has probably become the most important part of our process because it shows the customer exactly what they are buying online,” Gomez said. Automotive News.
Audi Lakeland made 9,597 sales-related videos between May 2019 and December 21, 2021, he said. If a customer clicks on a video, it is redirected to the Audi Lakeland website.
The videos helped increase organic traffic to the dealership’s website, resulting in 11,276 website visits for the same period, a number that Gomez described as “incredibly” higher than the visits in any given period. comparable earlier.
