46-unit pizza chain sees record numbers thanks to technology investments in loyalty rewards, mobile ordering and more
Bettendorf, IA (RestaurantNews.com) After investing heavily in its digital efforts to better offer its one-of-a-kind gourmet menu to customers across the country, Happy Joe’s pizza and ice cream launched its 50and Golden anniversary with impressive sales.
After a year of steady year-over-year increases in same-store sales every quarter, the brand beloved by customers of all generations reported that sales in the first quarter of 2022 were up 4% from the previous year and 11% over 2020, with 2021 coming in 13% over 2020 for the full year. The first quarter of this year is the fifth consecutive quarter that Happy Joe’s has experienced positive sales growth during the pandemic. The brand’s loyal customer base continues to embrace the in-house delivery, curbside, drive-thru and restaurant service models, which make it easy for customers to receive their favorite pizzas for breakfast, lunch, dinner or even dessert. .
The iconic Midwestern pizza brand attributes its record sales in part to brand loyalty, but more recently that brand loyalty has been significantly supplemented by its commitment to investing in technology across all of its stores. Happy Joe’s has rolled out a new app powered by ParTech, Inc. (PAR)the leading customer loyalty, offers and engagement solution, punchh, for mobile orders and loyalty rewards. Two months later, Happy Joe’s launched its brand new website with the help of his partner white unicorn. The upgraded site features a revamped look and feel of everything from landing pages to the ordering portal to create a more seamless and relevant online experience for customers. The new website lays the foundation for the family-centric pizza and ice cream brand to continue its expansion across the United States in Florida, South Carolina, Colorado, Arizona and Texas. And in several international countries with six restaurants under construction in Cairo, Egypt, building “happy places” for families around the world while recruiting new and existing franchisees to grow the successful concept at an unprecedented rate.
“Improving our digital capabilities has been a top priority for our team as we enter our 50and anniversary,” said Happy Joe CEO and Director of Happiness Tom Sacco. “We want to give our operators the best tools and the best environment to excel and, in today’s world, that means keeping our technology up to date. We’re excited to see our numbers continue to rise in 2022 and look forward to what lies ahead in our biggest anniversary year yet.
For the young – and young at heart – there’s nothing quite like a birthday party at Happy Joe’s – complete with sirens, horns, flashing red lights, an oversized electric model train, ice cream in hand and a special team song. Pizza lovers will be amazed by the plentiful toppings on Happy Joe’s specialty pizzas – like the 200+ pepperonis stacked on a Lollapalooza Pepperoni Pizza! Adults can have their meals with beer or wine, and Happy Joe’s will also offer a variety of breakfast pizzas, dessert pizzas, entrees, pastas, sandwiches, lunch buffet , ice cream and daily specials. Happy Joe’s creates magical memories that last a lifetime.
To learn more about Happy Joe franchise opportunities, email Kat Davidson at KatD@drhnow.com or call 678.485.8413.
About Happy Joe’s Pizza & Ice Cream
Founded in 1972 by Joe Whitty in Davenport, Iowa, Happy Joe’s dream was to create a restaurant concept focused on serving America’s two favorite dishes – pizza and ice cream – in a family-friendly, festive environment. Owned and operated by Dynamic Restaurant Holdings Inc., Happy Joe’s has been named FastCasual “Top 200” concept, Franchise hours “Top 400” company, and Nation Restaurant News Top 500 restaurant. The family-centric pizza brand has eight businesses and 34 franchises throughout the Midwest with more on the way. To learn more, visit HappyJoes.com or follow Happy Joe’s on Facebook, Twitter and instagram.
Contact:
Blake Heckel
Champion
972-930-9933
bheckel@championmgt.com
